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Universal containers are planning to implement Salesforce as their CRM system. Currently they have the following systems 1. Leads are managed in a Marketing System. 2. Sales people use Microsoft Outlook to enter contacts, emails and manage activities. 3. Inventory, Billing and Payments are managed in their ERP system. 4. The proposed CRM system is expected to provide Sales and Support people the ability to have a single view of their customers and manage their contacts, emails and activities in Salesforce CRM. What should an Integration Consultant consider to support the proposed CRM system strategy?
Correct Answer: B
Explanation The integration consultant should evaluate current and future data and system usage and then identify potential integration requirements to Salesforce. This approach can help to understand the business needs, data flows, data quality, data volume, data frequency, and data security of the proposed CRM system. Based on this analysis, the integration consultant can design and implement the best integration solution for each system, such as Marketing, ERP, or Outlook. References: [Salesforce Integration Architecture Designer Resource Guide]