* Understanding Unified Individual Profile:
The unified individual profile combines data from multiple sources to create a comprehensive view of each customer.
Reference:
* Issue with Latest Email Address:
If the latest email address is not being stored, the reconciliation rules, which determine how data from different sources is combined and updated, may be incorrectly configured.
* Reconciliation Rules:
These rules define which data source has priority and how conflicts are resolved when combining data.
Ensuring that these rules are correctly configured is essential for maintaining accurate and up-to-date profiles.
* Steps to Troubleshoot:
Navigate to the reconciliation rules settings in Salesforce Data Cloud.
Review the current rules to ensure the correct handling of email addresses.
Verify that the rules prioritize the most recent data and handle duplicates appropriately.