* Issue Overview: When multiple leads and contacts share the same email address in Salesforce, it can lead to data duplication, inaccurate customer views, and inefficient marketing and sales efforts.
* Data Cloud Identity Resolution: Salesforce Data Cloud offers Identity Resolution as a powerful tool to address this issue. It helps in merging and unifying data from multiple sources to create a single, comprehensive customer profile.
* Process:
Data Ingestion: Import lead and contact data into Salesforce Data Cloud.
Identity Resolution Rules: Configure Identity Resolution rules to match and merge records based on key identifiers like email addresses.
Unification: The tool consolidates records that share the same email address, eliminating duplicates and ensuring a single view of each customer.
Continuous Updates: As new data comes in, Identity Resolution continuously updates and maintains the unified profiles.
* Benefits:
Accurate Customer View: Reduces duplicate records and provides a complete view of each customer's interactions and history.
Improved Efficiency: Streamlines marketing and sales efforts by targeting a unified customer profile.
* Reference:
Salesforce Data Cloud Identity Resolution
Salesforce Help: Identity Resolution Overview