A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.They do not allow activation of new records.