Correct Answer: B

- Create a reusable container block with common criteria.

The correct answer is:

C. Create a nested segment.

Explanation:
A nested segment is the most efficient way to manage common exclusion criteria across multiple brand teams. By creating a segment that contains the exclusion criteria, you can reuse it in other segments as a nested segment. This allows any updates to the exclusion criteria to automatically propagate to all segments where the nested segment is used, ensuring consistency and reducing maintenance effort​.

Why not the other options?
A. Create, publish, and deploy a data kit: Data kits are used for packaging and transferring configurations, not for managing exclusion criteria across multiple segments.
B. Create a reusable container block with common criteria: While reusable container blocks can simplify segment creation, they are not as efficient or centralized as nested segments for maintaining criteria across multiple teams.
D. Create a segment and copy it for each brand: Copying segments would require manual updates to each segment whenever the exclusion criteria change, which is inefficient and prone to errors.

Key Benefit:
Using nested segments ensures a centralized, scalable, and efficient approach to manage and update common exclusion criteria....

C. Create a nested segment.
I think you can also create an exclusion logic and save this as a segment which you can then reuse to build your nested segment.