Northern Trail Outfitter has implemented Salesforce for its associates nationwide, Senior management is concerned that the executive dashboard are not reliable for their real-time decision-making. On analysis , the team the following issues with data entered in Salesforce.
Information in certain records is incomplete.
Incorrect entry in certain fields causes records to be excluded in report fitters.
Duplicate entries cause incorrect counts.
Which three steps should a data architect recommend to address the issues?