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Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud. Which solution should capture the new subscribers?
Correct Answer: B
Since they are using Marketing Cloud Connect, the best real-time option is Salesforce Triggered Sends. When a new Contact or Lead is created in Sales Cloud (via the website sign-up form), a Triggered Send can immediately deploy the Welcome Email via Marketing Cloud. - Exact Extracts from Salesforce Documentation: Source: Salesforce Help - Salesforce Triggered Sends Overview # "Triggered Sends allow Salesforce to initiate an immediate email send from Marketing Cloud when a record meets specified conditions." Source: Salesforce Marketing Cloud Connect Guide # "Use Salesforce Triggered Sends to capture and act on real-time interactions like new sign-ups or opportunities." -