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Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases in the last 6 months but are yet to become loyalty members. Which integration should allow NTO to select an audience of these subscribers?
Correct Answer: D
Comprehensive and Detailed Explanation: The correct answer is D - Contact Builder Attribute Groups. * Contact Builder Attribute Groups allow you to combine multiple Data Extensions (e.g., purchases and loyalty membership) into one relational view. * Then you can easily query and filter based on conditions like "purchase date in last 6 months AND not a loyalty member." # Why others are wrong: * A: Behavioral Triggers are related to real-time actions like website behavior, not cross-data queries. * B: Advertising Studio is for paid advertising, not internal audience segmentation. * C: Customer Data Platform (CDP) would be overkill unless NTO had an enterprise-wide CDP already (which isn't mentioned). Exact Extract from Salesforce Official Documentation: Salesforce Help - Contact Builder Attribute Groups Overview: "Use Attribute Groups to define and model relationships between data extensions and organize contact attributes to create targeted audiences." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_cb_attribute_groups.htm) -