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A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
Correct Answer: B
To ensure the same group of users always gets the control experience: * Control Group Segment: * Define a segment specifically for control group allocation. * This segment ensures consistency across campaigns, maintaining the same group in the control experience. References: * Salesforce Interaction Studio Documentation - A/B Testing and Control Groups