A rich text component allows administrators to add custom text or images to a Lightning page. Conditional visibility allows administrators to control when a component is visible based on criteria such as field values or device type. By using these features, administrators can highlight Canadian customers as a potential challenge for fulfillment without modifying the page layout or creating a new record type. Reference: https://help.salesforce.com/articleView?id=sf.app_builder_components_rich_text.htm&type=5 https://help.salesforce.com/articleView?id=sf.app_builder_component_visibility.htm&type=5