Behavior Based Segmentation in WalkMe allows content to be targeted to users based on their past interactions with the platform, such as completing a Smart Walk-Thru, clicking a specific element, or using a particular feature. This is ideal for delivering personalized content to users who have demonstrated specific behaviors. Playing a ShoutOut only to users who have already used a specific feature (e.g., to gather feedback or promote advanced functionality) is a prime example of Behavior Based Segmentation, as it leverages user interaction history to tailor the experience.
The other options are better suited to other segmentation types:
* Option A(Finance Team members) relies on User Role or Department segmentation, not behavior.
* Option C(users in the US and Italy) uses Geographic Location segmentation.
* Option D(all users) does not require segmentation, as it targets everyone.
Extract from Official WalkMe Documentation:
According to the WalkMe Insights User Guide (SAP WalkMe Digital Adoption Consultant Study Guide, Section 3.3: Segmentation):
"Behavior Based Segmentation targets users based on their interactions with WalkMe content or website elements, such as completing a process or using a feature. This is useful for delivering tailored content, like ShoutOuts, to users with specific behavioral patterns." The courseAdvancing Your Skills in Building WalkMe Solutionsexplains:
"Use Behavior Based Segmentation to engage users who have performed specific actions, such astriggering a ShoutOut for users who have completed a feature-related Smart Walk-Thru, to enhance adoption or collect targeted feedback." Option B is the best use case for Behavior Based Segmentation.
References:
SAP WalkMe Digital Adoption Consultant Study Guide, Section 3.3: Segmentation.
WalkMe Insights User Guide, "Behavior Based Segmentation" Section.
Course:Advancing Your Skills in Building WalkMe Solutions, Module 13: Advanced Segmentation Techniques.