When executing an accounts search query via the SAP Customer Data Cloud REST API, the response includes an "identities" array. This array is designed to store the social identities of the user. Social identities refer to the various social login accounts (such as Facebook, Google, LinkedIn, etc.) that a user has linked to their account within the SAP Customer Data Cloud. This information is critical for recognizing the different social media profiles that are associated with a single user account in the system.
* Identities Array: This array includes objects representing each social identity linked to the user's
* account.
* Social Identities: Each object within the identities array contains details about a specific social media account, such as the provider (e.g., Facebook, Google), the provider UID, and other related data.
* Usage: This feature allows for the aggregation of user data across multiple social platforms, providing a comprehensive view of user identity.
References
* SAP Customer Data Cloud API Documentation
* SAP Help Portal