To ensure that all subscriptions for your marketing campaign are genuine and that users confirm their intent to subscribe via email, you should activate the Double Opt-In process in the subscription. This process sends a confirmation email to users, requiring them to verify their email address and confirm their subscription by clicking on a link.
* Double Opt-In Activation:
* Navigate to the subscription settings within your SAP Customer Data Cloud account.
* Enable the Double Opt-In option for the specific subscription.
* Configure the email template that will be sent to users for confirmation.
This ensures that only users who confirm their email address and subscription will be added to your list, maintaining the authenticity of your subscriptions.
References
* SAP Customer Data Cloud Documentation on Double Opt-In