MCIA-Level-1 Exam Dumps | An organization heeds to procure an enterprise software system to increase cross-selling opportunities

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MuleSoft.MCIA-Level-1.v2024-10-28.q120
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Question 111/120

An organization heeds to procure an enterprise software system to increase cross-selling opportunities and better rack prospect data.
Which category of enterprise software has these core capabilities, when used for its typical and intended purpose?

A. Supply Chain Management (SCM)

B. IT Service Management (ITSM)

C. Business-to-Business (A2B)

D. Customer Relationship Management (CRM)

Correct Answer: D

Customer Relationship Management (CRM) systems are designed to manage a company's interactions with current and potential customers. They provide capabilities for tracking prospect data, managing customer interactions, and analyzing customer information to improve cross-selling opportunities. By using a CRM system, organizations can consolidate customer information, enhance customer relationships, and leverage data analytics to drive sales and marketing efforts.
References:
* What is CRM?
* Benefits of CRM Systems

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