The primary step an organization must take to ensure data is properly protected from public release is to implement a data classification policy. This policy should clearly define what data is considered sensitive or confidential and establish guidelines for handling, storing, and sharing that data. Once the data has been properly classified, the organization can then take appropriate measures to secure it, such as implementing access controls, data encryption, and regular auditing to ensure compliance with the policy. In addition, user training on data classification and handling policies is also important to raise awareness and to make sure all employees understand their responsibilities in protecting the organizational data.