The FTC's privacy report, titled "Protecting Consumer Privacy in an Era of Rapid Change", proposed a framework for companies that collect and use consumer data. The framework consisted of three core principles: privacy by design, simplified consumer choice, and greater transparency. Privacy by design means that companies should incorporate privacy protections into their everyday business practices, such as data security, reasonable collection limits, sound retention practices, and data accuracy. Simplified consumer choice means that companies should provide consumers with clear and easy-to-understand choices about the collection and use of their data, and respect their preferences. Greater transparency means that companies should increase the visibility and accessibility of their data practices, such as providing clear and concise privacy notices, educating consumers about the commercial data practices, and providing consumers with access to their data. Enhancing security measures is not one of the core principles of the FTC's privacy framework, although it is a component of the privacy by design principle. References:
* IAPP CIPP/US Body of Knowledge, Section I.A.1.a
* IAPP CIPP/US Textbook, Chapter 1, pp. 13-15
* FTC Privacy Report, Executive Summary, pp. i-vii