Crisis management represents the ability of an organization to respond effectively during emergencies to minimize damage to its brand name, business operations, and profits. It involves identifying a threat to an organization and responding to it in a timely manner. Crisis management plans and processes can help an organization deal with unexpected events, ensuring that they are prepared to deal with potential disruptions.
This strategic management process is designed to protect an organization from various risks and to prevent these risks from becoming bigger issues.
References: The explanation aligns with the Certified Network Defender (CND) course objectives, which include understanding the principles of organizational security and the effective management of crises to protect the brand and profitability1.