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Which of the following is FALSE for Social Network Analysis (SNA)?
Correct Answer: B
Social Network Analysis (SNA) is a powerful analytical method that applies graph theory to study relationships among entities (people, organizations, computers, etc.). Option A: Correct. SNA is indeed an example of graph analysis because it models entities as nodes and their relationships as edges/ties. Option B: FALSE. SNA is not an example of trend analysis. Trend analysis focuses on temporal patterns (time series), while SNA is structural and relational. Option C: Correct. SNA investigates structures such as communities, influencers, and information diffusion in networks. Option D: Correct. The characterization of nodes and edges is central to SNA. Option E: Incorrect, since we've identified Option B as false. Thus, the false statement is Option B. Reference: DASCA Data Scientist Knowledge Framework (DSKF) - Analytics: Graph Analysis & Social Network Analysis.