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A multi-faceted holiday promotion requires inputs from many different teams that manage promotional advertisements across varying marketing platforms Each marketing platform (i.e, social media and email blast) has different requirements for the ads. Each asset associated with the holiday promotion has its own workflow, which is unique to the team responsible for producing the asset. This holiday promotion is considered one of the most critical promotions for the year and is tracked in a campaign Portfolio Leadership needs visibility to the promotion assets to make sure they are tracking for an on-time delivery as they progress. what is the correct way to track the assets associated with this promotion using a Program?
Correct Answer: C
For a multi-faceted holiday promotion involving several teams and unique workflows, the best way to track the associated assets is to: Establish the holiday promotion as a Program: This allows all related projects, each corresponding to a specific marketing platform (e.g., social media, email), to be grouped under a single program for easy tracking. Associate each project with the Program: This ensures that all related assets and workflows are linked to the holiday promotion and can be reported on collectively. Create a Project-level Custom Form Field: This will capture specific details related to the holiday promotion for each project, allowing for more tailored reporting. Create a Project Report filtered to the holiday promotion: This report will enable leadership and stakeholders to track the progress of all assets related to the promotion and ensure on-time delivery. Option A involves creating a Program for each platform, which adds unnecessary complexity. Option B is similar but lacks the specific tracking of custom fields at the project level. Refer to Workfront's documentation on managing Programs and custom forms for details on setting up and reporting on large campaigns.
