Correct Answer: A
Explanation
According to the ASCM, the first step in setting improvement priorities for supply chain transformation is to create a business case for change1.This involves highlighting how improvements in the supply chain processes will enable the organization to achieve its strategic goals, such as increasing customer satisfaction, reducing costs, enhancing sustainability, and gaining competitive advantage1.The business case for change should also calculate the improvement potential by using quantifiable business and supply chain metrics, such as revenue, profitability, service level, inventory, and carbon footprint1.Moreover, the business case for change should guarantee cross-functional engagement by involving key stakeholders from different functions and levels of the organization, such as sales, marketing, finance, operations, and senior management1.By creating a solid business case for change, the organization can justify the need for supply chain transformation, secure the necessary resources and support, and align the improvement priorities with the business objectives1.