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Exam Code:	Marketing-Cloud-Consultant
Exam Name:	Salesforce Certified Marketing Cloud Consultant
Certification Provider:	Salesforce
Free Question Number:	128
Version:	v2023-04-24
Rating:
# of views:	2664
# of Questions views:	81325
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Recent Comments (The most recent comments are at the top.)

Sachin Kaushik - Jun 11, 2025

No.# or should be D
you should use a Query Activity to identify this segment, add them to a Data Extension, and then use a Journey Activity to send the communication across all opted-in channels

Sachin Kaushik - Jun 11, 2025

No.# It should be C

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Domi - Feb 10, 2024

No.# Correct answer should be D

Explanation: A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions.

Domi - Feb 10, 2024

No.# Correct answer should be C

Explanation: A Journey Builder multi-step journey allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference

Domi - Feb 10, 2024

No.# Correct answer should be D

Source: https://help.salesforce.com/s/articleView?id=sf.mc_es_available_personalization_strings.htm&type=5

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Juliana - Jan 12, 2024

No.# Number of brands/geographies which NTO operates
If data/content needs to be segregated between brands/geographies
Number of Marketing Cloud users.

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Russ - Dec 07, 2023

No.# This should be SQL, not SSJS?

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New code has some change.
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Exam Question List: Question 1: Northern Trail Outfitters wants to capture dietary preferenc...; Question 2: Northern Trail Outfitters has a customer login page on their...; 1 commentQuestion 3: Northern Trail Outfitters (NTO) is migrating from a series o...; Question 4: A small restaurant franchise wants to implement Marketing Cl...; Question 5: A subscriber asked to be removed from a customer's email lis...; Question 6: Northern Trail Outfitters (NTO) uses the SAP domain comms.nt...; Question 7: Northern Trail Outfitters has acquired a new company and is ...; Question 8: A retail company does business in both the United States and...; Question 9: A new Marketing Cloud (MC) customer wants to now implement a...; Question 10: Northern Trail Outfitters wants to build an abandoned cart j...; Question 11: Northern Trail Outfitters (NTO) wants to send out a communic...; Question 12: A customer needs to compare the engagement across three crea...; Question 13: A customer wants to display asubscriber's first name and the...; Question 14: Northern Trail Outfitters received an email about reaching A...; Question 15: Northern Trail Outfitters wants to target Contacts in an aba...; Question 16: Northern Trail Outfitters wants to set up a welcome journey ...; Question 17: Northern Trail Outfitters wants to provide near real-time da...; Question 18: A customer wants to create a loyalty program by Identifying ...; Question 19: Northern Trail Outfitters (NTO) experienced a 24-hour websit...; Question 20: A customer has a business requirement to exclude email addre...; Question 21: Northern Trail Outfitters continually adds rows for subscrib...; Question 22: A customer wants to create a mobile app that requires users ...; Question 23: A customer needs to import data from an SFTP site. The custo...; Question 24: Northern Trail Outfitters is having their regional supplier ...; Question 25: Northern Trail Outfitters (NTO) plans to use Contact Builder...; Question 26: A large retail group consists of a corporate team and severa...; Question 27: A customer wants to integrate their website with Marketing C...; Question 28: A financial services customer states that families often sha...; Question 29: Which statement IS correct regarding the automation tools in...; Question 30: Northern Trail Outfitters (NTO) is running a campaign for a ...; Question 31: A customer wants to create a journey in Journey Builder with...; Question 32: An entertainment company is hosting events across the countr...; Question 33: A retail customer expanded their portfolio to include additi...; Question 34: A customer plans to configure multiple business units (BU) t...; Question 35: ABC Company wants to automate the sending of shipping notice...; Question 36: A consultant configured a triggered send definition in Sales...; Question 37: Northern Trail Outfitters is expanding globally into 16 new ...; Question 38: Which two statements are correct about Send Logging? Choose ...; Question 39: A small restaurant franchise wants to implement Marketing Cl...; Question 40: A large retail group consists of a corporate team and severa...; Question 41: A customer's web developer team is creating a form that will...; Question 42: Northern Trail Outfitters wants to encourage customers who m...; Question 43: A university plans to use Journey Builder to improve their 1...; Question 44: Northern Trail Outfitters and its subsidiaries use Sales Clo...; Question 45: A real estate agency wants to send out a biweekly newsletter...; Question 46: A financial company wans to use Marketing Cloud to send late...; 1 commentQuestion 47: A customer team wants to retarget subscribers who click on l...; Question 48: Northern Trail Outfitters' account is configured with Multi-...; Question 49: Northern Trail Outfitters and its subsidiaries use Sales Clo...; Question 50: An entertainment company is hosting events across the countr...; Question 51: Northern Trail Outfitters is using a Salesforce entry event ...; Question 52: Collect addresses through Smartcapture, segment the data, se...; Question 53: Northern Trail Outfitters wants to query Marketing Cloud for...; Question 54: Northern Trail Outfitters wants to import new contacts gathe...; Question 55: A customer wants to automate a series of three emails as par...; Question 56: A pharmaceutical company is hosting a monthly event and will...; Question 57: An online retail customer needs daily promotional email cont...; Question 58: A customer wants to limit the number of emails a subscriber ...; Question 59: Northern Trail Outfitters (NTO) wants to use Marketing Cloud...; 1 commentQuestion 60: Northern Trail Outfitters wants to include a 'view online' l...; Question 61: ABC Company wants its monthly distributor newsletter email t...; Question 62: NTO wants to import files at certain standard times, but occ...; Question 63: ABC Company has decided to use Journey builder to launch eve...; Question 64: Northern Trail Outfitters (NTO) imports a file daily into Ma...; Question 65: Northern Trail Outfitters receives data from their point-of-...; Question 66: Northern Trail Outfitters is sending Salesforce Triggered Se...; Question 67: Northern Trail Outfitters (NTO) wants to use Marketing Cloud...; Question 68: An existing triggered send needs to be updated with new cont...; Question 69: A customer asks why the send time values within an email are...; 1 commentQuestion 70: Northern Trail Outfitters wants to use Marketing Cloud to se...; Question 71: NTO has scenario of a journey for "post-purchasing communica...; Question 72: Northern Trail Outfitters wants to send special discount off...; Question 73: A customer has several values that need to be used in the bo...; Question 74: Which three statements are correct regarding the automation ...; Question 75: Northern Trail Outfitters has acquired a new company and is ...; Question 76: Northern Trail Outfitters has a customer login page on their...; Question 77: Northern Trail Outfitters is investigating implementing Mobi...; Question 78: Northern Trail Outfitters upgraded their Marketing Cloud acc...; Question 79: A customer indicates their point-of-sale system can be confi...; Question 80: Northern Trail Outfitters uses a Salesforce Data Entry Sourc...; Question 81: A retail company does business in both the United States and...; Question 82: A Consultant has a data extension that contains all current ...; Question 83: A customer wants to automate the send of a monthly promotion...; Question 84: A marketer wants to capture open-ended feedback from custome...; Question 85: Northern Trail Outfitters (NTO) is migrating from a series o...; Question 86: Northern Trail Outfitters is looking to personalize their SM...; Question 87: What is the capability of the Import within Contact Builder?...; Question 88: A customer team wants to retarget subscribers who click on l...; Question 89: A large retail company has selected Marketing Cloud and has ...; Question 90: An existing triggered send needs to be updated with new cont...; Question 91: Nothern Trail Outfitters wants to enable Sales Cloud users t...; Question 92: A retail company's database of record resides at a 3rd-party...; Question 93: What action should be taken to increase subscriber engagemen...; Question 94: A customer is using Marketing Cloud Connect but not sending ...; Question 95: Northern Trail Outfitters noticed that clicks are NOT showin...; Question 96: A customer wants to send an email from Sales Cloud on behalf...; Question 97: Northern Trail Outfitters wants to capture dietary preferenc...; Question 98: Northern Trail Outfitters wants to import their Sales Cloud ...; Question 99: A daily deal website is concerned with their sender reputati...; Question 100: Every day at 3 a.m., Northern Trail Outfitter' (NTO) data la...; Question 101: Northern Trail Outfitters (NTO) has decided to use Journey b...; Question 102: A customer wants to automate the process of sending a series...; Question 103: What is a correct statement about Send Log data? Choose 3 an...; Question 104: An existing triggered send needs to be updated with new cont...; Question 105: Northern Trail Outfitters (NTO) has doubled in size over the...; Question 106: A start-up meal delivery company recently launched in Canada...; Question 107: How do you add a contact in contact builder? Choose 2...; Question 108: Northern Trail Outfitters (NTO) experienced a 24-hour websit...; Question 109: A university plans to use Journey Builder to improve their 1...; Question 110: NTO has to import a file that will be different every time. ...; Question 111: Subscribers are collected on a customer's website whose subs...; Question 112: A user in the MC wants to use Salesforce custom object data ...; Question 113: A customer needs to link demographic information to its cont...; Question 114: Northern Trail Outfitters wants to send an email to one mill...; 1 commentQuestion 115: Every day at 3 a.m., Northern Trail Outfitter' (NTO) data la...; Question 116: A customer has a robust Sales Cloud org with several custom ...; Question 117: Northern Trail Outfitters wants to know the number of Contac...; Question 118: Northern Trail Outfitters (NTO): * Employs Email Specialists...; 2 commentQuestion 119: Northern Trail Outfitters (NTO) wants to send out a communic...; Question 120: A customer is connecting Sales Cloud with Marketing Cloud. T...; Question 121: ABC Company is considering adopting Attribute Groups when in...; Question 122: Northern Trails Outfitters has a contact count of nearly 10 ...; Question 123: A customer provides a file containing only new and updated s...; Question 124: Northern Trail Outfitters has acquired a new company and is ...; Question 125: Customer Event: * gather data through a tablet-based webform...; Question 126: A consultant wants to trigger an email whenever the status f...; Question 127: Northern Trail Outfitters is growing and acquiring other org...; Question 128: Which three statements are correct about Data Designer? Choo...

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