Information-Technology-Management Exam Dumps | Which operational customer relationship management (CRM) technology maintains customer data and identifies

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Question 60/105

Which operational customer relationship management (CRM) technology maintains customer data and identifies prospective customers for future sales?

A. Cross-selling

B. Campaign management

C. Call scripting

D. Contact management

Correct Answer: D

Operational CRM Overview:
Operational CRM technologies support day-to-day customer interactions and data management.
Contact management is the specific technology used to store customer information, track interactions, and manage future sales opportunities.
Application in the Scenario:
Maintaining customer data and identifying prospective customers for future sales are core functions of contact management systems in CRM.
Why Other Options Are Incorrect:
Option A (Cross-selling): Cross-selling is a sales strategy, not a CRM technology.
Option B (Campaign management): Campaign management focuses on organizing marketing campaigns.
Option C (Call scripting): Call scripting aids in customer interactions but does not manage customer data.
:
Operational CRM Tools Overview - Zoho CRM
Contact Management Best Practices - Salesforce

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