PSPO-II Exam Dumps | Personas can help to: (choose the best answer)

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Scrum.PSPO-II.v2024-07-08.q117
Question 18

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Question 18/117

Personas can help to:
(choose the best answer)

A. Understand the needs of a set of users.

B. Formulate hypotheses about product value.

C. Understand market potential.

D. Discover key buying triggers.

E. All of the above.

Correct Answer: E

Explanation
Personas are fictional characters that represent the different user types that might use your product or service in a similar way1. Personas can help you to2345:
* Understand the needs of a set of users by creating empathy and insight into their goals, behaviors, and pain points.
* Formulate hypotheses about product value by identifying the problems and opportunities that your product can address for each user type.
* Understand market potential by estimating the size and characteristics of each user segment and their willingness to pay for your product.
* Discover key buying triggers by exploring the motivations, influences, and decision-making processes of each user type.
* Design and test your product features and user experience by using personas as a guide and a reference point. References:
* 1: Personas - A Simple Introduction
* 2: The Complete Guide to User Personas and How They Can Help Your Marketing Strategy (With Examples)
* 3: Personas | Usability.gov
* 4: The importance of personas for digital experience
* 5: Personas | Definition and Overview

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