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A UX Designer is evaluating whether to perform a moderated or unmoderated usability study on their prototype solution to gain user feedback. Which reason would lead the designer to choose a moderated study?
Correct Answer: A
Explanation A moderated usability study is a type of user research where the UX Designer interacts with the participants as they perform tasks on the prototype solution. The designer can ask follow-up questions to obtain further information about the issues participants may encounter, such as why they made certain choices, how they felt about the experience, and what they would like to see improved. This can help the designer gain deeper insights into the user needs, preferences, and pain points, as well as validate or invalidate their design assumptions. A moderated study also allows the designer to clarify any confusion or ambiguity that the participants may have during the session, and to adjust the tasks or scenarios as needed. References: [User Experience Designer Certification Prep: Conduct User Research] [User Experience Designer Certification Prep: Analyze User Research] [User Experience Designer Certification Prep: Validate Solutions]