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Carlos and his team at Marvelous Marketing are currently undergoing a process of gatheiring data to satisfy the expected outcomes of a new product they are developing which would provide their clients with a bag of consulting hours for a mix of marketing disciplines, from SEO to Ads and branding. Their objective during this research phase is making sure this new product would be useful and the way it is marketed correctly encapsulates the value proposal.
What kind of research are they performing?

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