Media-Cloud-Consultant Exam Dumps | A company is planning to adopt media cloud and has requirements around the relationship between clients

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Salesforce.Media-Cloud-Consultant.v2024-09-27.q41
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Question 21/41

A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?

A. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.

B. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts

C. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.

D. advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.

Correct Answer: A

To represent the relationship between clients and their advertising agencies in Media Cloud, creating both advertisers and agencies as separate accounts, with contacts under each, is the most structured approach.
Utilizing the party model within this configuration allows for the explicit definition of each agency's role, including the designation of an agency of record. This setup enables clear identification and management of relationships between advertisers, their agencies, and individual contacts within those agencies, providing a comprehensive view of all parties involved.References:https://help.salesforce.com/

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