Marketing-Cloud-Email-Specialist Exam Dumps | A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines.

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Question 26/110

A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.
Why would the marketer be unable to configure a holdback audience?

A. Holdback audiences are only available for A/B Tests.

B. Holdback audience cannot be used for subject lines tests.

C. The Journey is a one-time scheduled send.

D. The journey is scheduled to repeat.

Recent Comments (The most recent comments are at the top.)

Mandy - Nov 13, 2022

The answer should be D "The journey is scheduled to repeat".
Quote from SFMC trailhead path:
"It’s important to note that holdback audiences are only available for a one-time scheduled journey, not ongoing journeys" https://trailhead.salesforce.com/content/learn/modules/path-optimizer-in-journey-builder/create-a-path-optimizer-activity

Question 26/110

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