Marketing-Cloud-Developer Exam Dumps | A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display

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Salesforce Certified Marketing Cloud Developer Exam
Salesforce.Marketing-Cloud-Developer.v2024-09-26.q96
Question 21

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Question 21/96

A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link?

A. Use the AMPscript CloudPagesURLfunction.

B. Append EmailAddress to the URL as an encoded parameter.

C. Append SubscnberKey to the URL as an encoded parameter.

Correct Answer: A

To create a Call-To-Action (CTA) link in an email that will display personal information about the subscriber on a landing page, the developer should use theAMPscript CloudPagesURL function (A). This function generates a URL for a CloudPage and can include parameters such as SubscriberKey or EmailAddress, which will be passed to the landing page securely.
Example usage:
rectTo(@url)=%%">View Your Information</a>
This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.
References:
* Salesforce Marketing Cloud AMPscript Guide: CloudPagesURL
* Salesforce Marketing Cloud Documentation

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