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Northern Trail Outfitters wants to segment audiences based on SalesCloud data. Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
Correct Answer: C
Explanation To configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud, NTO's Marketing Cloud admin should go to Contact Builder > Data Sources. Data Sources is a page that allows NTO to manage their data sources and integrations in Contact Builder. NTO can use Data Sources to select which Sales Cloud Objects they want to sync with Marketing Cloud and configure their sync settings and filters. The other options are incorrect because: Setup > Data Management > Synchronized Data Extensions. This is a page that allows NTO to view and manage their synchronized data extensions in Marketing Cloud. Synchronized data extensions are data extensions that store the data from synced Sales Cloud Objects in Marketing Cloud. However, this page does not allow NTO to configure which Sales Cloud Objects they want to sync with Marketing Cloud; it only shows the results of the sync process. Contact Builder > Data Extensions > Synchronized Data Extensions. This is a folder that contains all the synchronized data extensions in Marketing Cloud. Synchronized data extensions are data extensions that store the data from synced Sales Cloud Objects in Marketing Cloud. However, this folder does not allow NTO to configure which Sales Cloud Objects they want to sync with Marketing Cloud; it only shows the data extensions that are created by the sync process. Setup > Apps > Salesforce Integration. This is a page that allows NTO to view and manage their Salesforce Integration app in Marketing Cloud. Salesforce Integration is an app that enables Marketing Cloud Connect, which is a feature that integrates Sales Cloud and Marketing Cloud. However, this page does not allow NTO to configure which Sales Cloud Objects they want to sync with
