Valid MCC-201 Dumps shared by ExamDiscuss.com for Helping Passing MCC-201 Exam! ExamDiscuss.com now offer the newest MCC-201 exam dumps, the ExamDiscuss.com MCC-201 exam questions have been updated and answers have been corrected get the newest ExamDiscuss.com MCC-201 dumps with Test Engine here:
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation. What could be the reason the customer received the email through MCC?
Correct Answer: C
The subscriber key is a unique identifier for each subscriber in Marketing Cloud. It is used to track subscriber preferences, behaviors, and attributes across channels and business units. If the previous send used email address as a subscriber key, it would not match the subscriber key in Sales Cloud, which is usually the contact or lead ID. Therefore, the email opt out status would not be synchronized between Marketing Cloud and Sales Cloud, and the customer could receive an email through MCC even after unsubscribing from the previous send. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_subscriber_key.htm&type=5