Tracking Engagement and Hobbies:
Interest Tags in Education Cloud allow the tracking of specific interests and hobbies of alumni.
This feature helps in understanding what engages alumni and can be used to tailor communications and activities.
Setting Up Interest Tags:
Define Interest Tags: Create tags that represent different interests and hobbies.
Assign Tags: Assign these tags to alumni based on their interests and engagement history.
Utilizing Interest Tags:
Segmentation: Use Interest Tags to segment alumni for targeted communications and events.
Personalized Outreach: Tailor outreach efforts based on the specific interests and hobbies tracked by the tags.
Implementation Steps:
Configure Tags: Set up and define the tags in the system.
Data Entry: Tag alumni with the appropriate interests.
Analyze Engagement: Use reports and analytics to understand the impact of interest-based engagement.
Reference:
Salesforce Education Cloud Documentation: Interest Tags