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Career Services uses a separate event management system for its employment events attendance and registration, and Marketing cloud to promote the event. It wants to integrate student data in Salesforce to identity engaged prospects by matching them with event attendance, career interest, and credit completion towards an academic major. Which two integration directions should the consultant recommend? Choose 2 answers.
Correct Answer: B,D
Explanation A one-way integration between Salesforce and Marketing Cloud and a two-way integration between the event system and Salesforce are two integration directions that the consultant should recommend to meet the requirement. A one-way integration between Salesforce and Marketing Cloud allows Career Services to use student data in Salesforce to segment and target prospects for email campaigns in Marketing Cloud. A two-way integration between the event system and Salesforce allows Career Services to sync event attendance data from the event system to Salesforce, and update student records in Salesforce with career interest and credit completion data. A one-way integration between Marketing Cloud and the event system, and a two-way integration between the event system and Marketing Cloud are not integration directions that can meet the requirement. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect.htm&type=5 https://trailhead.salesforce.com/en/content/learn/modules/marketing-cloud-connect