As part of digital transformation, Salesforce strongly recommends consolidating all product definitions into a single Enterprise Product Catalog (EPC) within Communications Cloud. EPC becomes the system of record for all commercial and technical products across channels.
To expose this single catalog to external sales channels, Salesforce provides Digital Commerce APIs, which deliver:
Product discovery
Attribute & configuration rules
Pricing & Promotions
Availability & context-driven offerings
These APIs allow web channels, portals, mobile apps, and external systems to retrieve catalog data in real time without duplicating product definitions. This removes the need for separate catalog maintenance and guarantees consistency across channels.
Option A uses Cart APIs, which only apply once a product is already in the cart. It does not expose catalog discovery.
Option C (periodic sync) is not recommended-Salesforce discourages dual catalogs.
Option D (new catalog system) adds unnecessary complexity.