This method can help UC understand what kinds of business outcomes the customers want to achieve by capturing their needs, value propositions, and pain points in a structured format.
The Solution Architect should suggest that UC use the Jobs To Be Done Framework and User Stories Creation with End Customers. The Jobs To Be Done Framework involves studying customer behavior to determine what outcomes customers want to achieve and how customers go about achieving those outcomes. User stories creation with end customers involves gathering information from customers about their goals, needs, and expectations, and using that information to create user stories that can be used to inform the design and development of the solution. Third-party research from well-known organizations and comprehensive surveys to end customers can also provide valuable information, but are not as focused on helping to create a comprehensive understanding of customer outcomes.