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Having identified the appropriate sel of Business Activities, as the Chief Enterprise Architect of Wanderlust, assisted by the sap Enterprise Architects. you have been trying to relate to Lead to Cash Business Capabilities in the SAP Reference Business Architecture content repository. In light of the two key goals outlined by the Wanderlust CIO, what are the most appropriate Business Capabilities? Note: There are 3 correct answers to this question.
Correct Answer: A,C,D
The business capabilities 'Marketing Analytics' and 'Recommendation Management' align with the goal of enhancing the number of leads through targeted campaigns and cross-selling opportunities. 'Marketing Campaign Management' is central to designing and executing effective campaigns. 'Social Media Management' is pivotal for achieving high visibility on platforms where potential customers are most active. Reference = These capabilities should be part of Wanderlust's business architecture to support the CIO's objectives, and they are likely detailed in the SAP Reference Business Architecture content, which includes capabilities needed to execute comprehensive marketing strategies.
