A. define organization's purpose, establish mission-consistent goals and objectives, develop resources to attain goals, set timeframe for the strategy, develop critical products and services

B. elements of barriers to entry, threats of substitute products or services, suppliers' bargaining power, customers' bargaining power, and competitive rivalry

C. determine where an organization is going over the next year or more, how it is going to get there, how it will know if it got there or not, the cost of the value chain, and the risk involved

D. adjust value creation, improve associated activities, segment customer base, analyze product performance, align business area to top two segments