Risk analysis helps quantify and articulate the potential impact of risks. While it can address all three areas (criticality of assets, lost productivity, and reputational damage), the most direct and quantifiable impact is typically on the criticality of I&T assets. Risk analysis can assess the impact of asset unavailability or compromise, making it easier to communicate the importance of those assets in terms of business operations.
Lost productivity and reputational damage can also be assessed, but they may involve more qualitative or indirect measures, making them somewhat harder to communicate precisely.