Observation is a technique used in business analysis to elicit information by viewing and understanding activities in their context. It involves watching how stakeholders perform tasks, interact with systems, and cope with problems in their natural work environment. This technique helps business analysts gain insights into the needs, preferences, challenges, and goals of users and stakeholders, especially in situations where they may not be able to articulate their requirements clearly.
References: The information is verified as per the Business Analysis Learning documents and resources, which discuss various elicitation techniques including observation