A. A "wired-first" approach lets customers know that Aruba is prepared for where the market is headed, due to the inherent insecurity of wireless devices.

B. A "better than cloud" approach helps customers move away from expensive cloud to a network that was specifically designed for an on-prem deployment.

C. A "customer first, customer last" approach means Aruba is committed to customer success at every stage, from product innovation and development to sales and support.

D. An "IT knows best" approach means that Aruba emphasizes that it has the deep and mature technologies that customers need and that those technologies come with complexities.