CORe Exam Dumps | An athletic shoe company is trying to establish a stronger brand identity with consumers. Its objective

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Question 31/91

An athletic shoe company is trying to establish a stronger brand identity with consumers. Its objective is to first understand, broadly, how consumers value its brand compared to its
competitors and then determine how much consumers value specific features of its competitors' products. Which of the following approaches would be MOST effective in gathering this information?

A. Gradually lower prices to determine demand.

B. Conduct a survey and then run a conjoint analysis.

C. Conduct a focus group and then a survey.

D. Hold an auction to sell various models of the company's shoes.

Correct Answer: B

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