The correct answer is C. send trainers into the field to train the deliverers. In the Back End phase of the innovation process described in Global Innovation Institute topics, the focus shifts from concept development to operational implementation and market delivery. When an innovation project involves launching a new service, operational readiness becomes critical to ensure that the service can be delivered consistently and effectively.
Operations teams play a key role in preparing the organization to deliver the new service. The first step is to develop clear and structured training materials that explain how the service should be performed, what standards must be met, and how customer interactions should occur. Once these materials are created, the next step is to deploy trainers who can educate and prepare the individuals responsible for delivering the service.
Sending trainers into the field ensures that deliverers understand the service procedures, required skills, and quality expectations before the service is launched. This structured training approach helps maintain service consistency, reduces operational risk, and ensures that customers receive the intended value of the innovation once it is introduced to the market.