The cost of credit is typically influenced by factors that increase the risk or the expected return required by lenders. Increasing inflation rates (A) raise the cost of credit because lenders demand higher returns to compensate for the loss of purchasing power. A higher risk premium on a fixed income instrument (C) directly increases the cost of credit as lenders require more return for taking on additional risk. Similarly, a higher return on alternative investments (D) increases the cost of credit because lenders will demand higher returns to justify lending over these alternatives. However, an increase in the consumption of goods and services (B) does nottypically increase the cost of credit. Instead, it often signals a healthy economy, which can lower the perceived risk and cost of borrowing.