410-101 Exam Dumps | A client of yours would like to target their customer database. They have a CRM that can be connected

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Question 40/49

A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.

B. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

C. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.

D. The matched and unmatched hashes are kept for 180 days.

E. The matched and unmatched hashes are deleted.

F. Facebook will store all data from your CRM but hash it so people can't see private info.

Correct Answer: A,B,E

Explanation
Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .
Here's how it works:

* When you begin the process to share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
* We match the fingerprints of your hashed list against ours.
* The matches are added to a Custom Audience for you.
* The matched and unmatched hashes are deleted.

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