In the context of penetration testing, the primary contact is typically the first point of contact established before the penetration test begins. This person is usually a stakeholder or an individual who has the authority and responsibility over the system being tested. In the scenario where a critical system is taken down during off-hours, the primary contact should be notified first to ensure a prompt and coordinated response. The primary contact can then decide on the next steps, including escalating the issue to technical, secondary, or emergency contacts if necessary. This approach maintains the chain of command and ensures that the appropriate parties are informed in a structured manner.