Normalization is the process of reorganizing data in a database so that it meets two basic requirements: There is no redundancy of data, all data is stored in only one place. Data dependencies are logical, all related data items are stored together.
Put simply, data normalization ensures that your data looks, reads, and can be utilized the same way across all of the records in your customer database. This is done by standardizing the formats of specific fields and records within your customer database.