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Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings. When he creates a social media posting, which of the following messages would be an effective call to action?
Correct Answer: D
For Bill's video production company, an effective call to action (CTA) should be clear, actionable, and provide an immediate benefit. "Schedule a video shoot today, to receive a 10% discount" meets these criteria by prompting potential clients to take immediate action and offering a tangible incentive. This type of CTA can directly lead to increased bookings. The other options, while useful for engagement, do not offer the same direct incentive or clarity in driving immediate business actions. A strong CTA is essential for converting social media interest into actual business transactions.
