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CIMA.E1.v2021-05-26.q103
Question 9

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Question 9/103

A company offers life coaching and self-improvement training. As part of its promotion strategy, the company sends out free, heavily branded, daily motivational emails to all of its subscribers. It actively encourages its subscribers to forward its emails on to other contacts, provided the emails are not changed in any way. Which of the following marketing strategies is described above?

A. E-marketing

B. Viral marketing

C. Guerilla marketing

D. Experiential marketing

Correct Answer: B

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