To display customer-specific content on the home page with Full Page Cache enabled, the Architect needs to add a new context value of "my.attribute" to Magento\Framework\App\Http\Context. This will allow the cache to vary based on the value of "my.attribute". Then, the Architect needs to add a dynamic block with the content to the Home Page. A dynamic block is a type of content block that can be personalized based on customer segments or other conditions. Reference: https://devdocs.magento.com/guides/v2.4/extension-dev-guide/cache/page-caching/public-content.html https://docs.magento.com/user-guide/marketing/page-builder-add-content-block.html