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A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed. When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?
Correct Answer: C
Explanation To render different versions of the email for each of the Gold, Silver, and Bronze Loyalty members when they receive it, the developer should create an Offer Decision, which contains separate offers, based on the customer's loyalty level. An Offer Decision is a configuration that defines how to select the best offer for a customer from a collection of offers, based on certain rules or criteria. The developer can create separate offers for each loyalty level, such as different images, texts, or discounts, and add them to a collection. Then, the developer can create an Offer Decision that references the collection and uses the loyalty level as a rule to select the appropriate offer for each customer. The developer can then insert the Offer Decision in the email message and use personalization tokens to render the selected offer. The other options are not valid or optimal for this use case. Creating a Landing Page for each Loyalty Tier or enabling a Rule in the Collection would not affect the rendering of the email message, as they are not related to the email content or design. Creating component rules or correct rules and tags for the email message would not allow the developer to create separate offers for each loyalty level, as they are not related to offer decisioning or personalization. References: https://experienceleague.adobe.com/docs/journey-optimizer/using/decision-management/offer-decisioning.html?
