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A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign. Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)
Correct Answer: C,D
Two steps that the retailer should take to analyze their shoe segment in this way using RTCDP are to divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis and to create multiple segments which AND each age group attribute with athletic shoe purchaser events. The first step allows the retailer to calculate the proportion of each age group among the shoe buyers, while the second step allows the retailer to create segments that include only the shoe buyers who belong to a specific age group.
